TRÈS BIEN X HAGLÖFS
Très Bien x Haglöfs
Swedish fashion brand and retailer, Très Bien has collaborated with Swedish outdoor innovators, Haglöfs. The result is a capsule collection of six updated iconic Haglöfs products launching February 28 2019.
Haglöfs, founded in 1914 and Très Bien, founded in 2006 started conversations
for a project together in fall 2017. The intention for the collaboration was to look
at iconic products from the Haglöfs archive through the lens of Très Bien. The
six piece capsule includes the iconic Helium Jacket and Sho Sho Backpack in a custom print inspired by the Swedish region Dalarna (where Haglöfs was founded). Both products will also be available in their respective original colorways. Also included is the eece midlayer, Epic Jacket in two colorways.
Hannes Hogeman, Creative Director at Très Bien: “As a kid growing up in Sweden, I always looked at Haglöfs for shell jackets and backpacks. The Helium Jacket was my favourite with its color blocking and spacious pockets.”
Robert Olsson, Senior Designer at Haglöfs: “Haglöfs is a progressive outdoor performance brand, having a di erent approach to our products than a fashion brand. For us it’s performance and function rst. To team up with Très Bien and add their design language to our products gave our iconic pieces a totally new look.”
The Très Bien x Haglöfs collection will be launched February 28 2019. Available at Très Bien, Haglöfs own stores and online, as well as through selected retailers. Estimated retail price: €140-600.
The campaign was photographed by Jason Evans and styled by Stephen Mann. —
About Très Bien
Très Bien was founded in 2006 by brothers Simon and Hannes Hogeman together with Björn Lindén and Jakob Törnberg. Pioneers in menswear retail, Très Bien focused on streetwear rooted in 90’s sportswear and US culture, along with European fashion. Blurring the line between streetwear and high end fashion quickly earned Tres Bien widespread recognition and a vital position in the current menswear revival.
More than a century ago, Wiktor Haglöf designed a backpack for local workers
in the small Swedish town of Torsång. The creation of this durable, practical back- pack would mark the beginning of what has now become one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010.